Have you asked your upline how to find leads for network marketing success, and received a reply that left you questioning whether you made the right decision to join the opportunity?
With the growth of the internet and social media its shocking that many network marketing trainers still give old school advice like “Just show more people”
The Problem With Old School Methods To Find Leads For Network Marketing
Whether in network marketing or any other business, people buy from brands that they know, like and trust.
Most network marketing companies do not teach their reps how to build this “know-like-trust” factor when growing their business.
Instead, the common “old school” network marketing approach is:
- Make A List of 100 names of family and friends
- Spam social media with your network marketing opportunity
- Pitch as many strangers as possible
- If points 2 to 3 don’t work. Start at Point 1 again and follow up with those people
All this leads to is frustration and failure, since it rarely works.
Fortunately there is a better approach that is guaranteed to get you leads for your network marketing business.
The Solution on How To Find Leads For Network Marketing Success
According to marketing genius Seth Godin, “Marketing is the generous act of HELPING someone solve a problem. THEIR Problem.”
Notice that he does not speak about solving your own problem. So while you might feel that you need leads and you need money, if you come across that way to your potential customers, they will not buy from you.
What you should focus on is deciding ho your audience is and how you can help them solve their problems, Using your products and services.
Identify Your Perfect Audience
Good marketing begins with first identifying WHO your ideal client is. Not the product you are looking to sell.
If you can identify who your ideal customer is and what their problems are, you are miles ahead of the network marketer who is only interested in spamming people with their products and services.
Your potential customers are being bombarded with sales messages everyday, with marketers trying to get the attention of your ideal customers.
For this reason your marketing needs to be different. Your approach needs to be one of service and value delivery, which will build trust with your audience
Find Out Where They Hang Out
After finding out who your perfect consumer is and what their problems are, the next step is to find out the WHERE.
Specifically WHERE DO THESE PEOPLE HANG OUT ONLINE?
Which gurus do they follow?
Which groups would they join online?
Where are they having conversations about the problems you identified in the first step?
Once you find the places where they hang out, your goal is to become part of the conversation. See, I didn’t say, start PITCHING them.
I said, join the conversations they are are having online. Really connect with them. This is why leading with a product is such a bad idea. If you have no interest at all in skin care, the why on earth would you decide to join a network marketing company that sells skin care products?
Simply because they said you could make lots of money selling skin care?
You don’t need to be totally passionate about the products you sell, but at least be interested in it so that you can have conversations with people on the topic.
If you have no interest in the products, your prospects will smell it a mile away and avoid you. After all, you aren’t interested in the things they like, so why should they connect with you?
Build Your Own Brand
So you found out WHO your perfect consumer is and what their problems are.
Then you found out WHERE they hang out.
Now you need to decide how to take your message to them. This is very important because you have two choices as a network marketer.
Either you will go to where they hang out and post about how awesome your company’s products are, plastering the company name and brand all over the internet.
Or, you could take a better approach and brand yourself as someone who knows about their problems and has some solutions and information to help them fix those problems.
Most network marketers choose the first option. They post that they have joined this amazing company called ABC Skincare and the products are so great. Then they go about turning their social media profiles into pitch stations and wonder why nobody likes or comments on their posts, other than people who are also in the same company.
Compare this to deciding to host a free webinar, with YOU as the speaker, where you’ll be chatting about how to overcome a certain problem that your ideal customer is experiencing.
That is a very different approach and one that will ATTRACT more leads to you than spamming ever will
So choose to BRAND YOURSELF as a solution provider to the problems that your ideal audience has.
Build Your Website
Next you need a home for your business
In traditional business, if you found that there was a growing number of vegetarians in your area, you would choose to bring them to your new vegetarian themed restaurant.
When it comes to the online world, the only piece of the internet you own is your own website, branded to YOU.
Social media platforms are like Highways filled with traffic and distractions. When you drive on a highway you are flooded with billboards, other cars hooting and trying to get somewhere, buildings on the side, accidents etc.
It’s hard to focus. You have to work very hard to maintain focus on your task of driving.
That is how social media and the rest of the internet is. Your ideal audience is on these platforms trying to stay sane and avoid being scammed. They see tons of videos, images and posts all trying to fight to get their attention.
And let’s be honest….it’s VERY HARD to get the attention of people in this crowded space.
So you need to bring these people to your home. Your online hub house where they can focus only on YOU.
And that special place is having your own website/blog, where you deliver content that will grab their attention and keep them there.
Gone are the days where it would cost you thousands of dollars to set up a website and many months of coding and struggle.
These days you can literally have a website up and running within a couple of hours by just watching a few online videos.
Once you have a website up and running your job is then to create valuable content on the site that will interest your audience and help them solve their problems
Create Content To Attract Them
Now the question is, how do you get them to your website?
This is where you set up a content machine across the various places online where your ideal consumer is hanging out.
If you found that your ideal customer is hanging out on Facebook, Tik Tok, Youtube and Instagram, then you want to set up a presence on all these platforms and deliver tidbits of content to grab the attention of your ideal consumer.
Apart from Youtube, people spend a few seconds on content pieces on the other platforms, before scrolling on. Unless that content really touches on subjects and problems they are personally experiencing.
So as you create content on these platforms, do it with your ideal consumer in mind.
What questions keep them up at night. What questions have you seen them asking in step 2 where you found out where they hand out?
Now you use that information to create content pieces that answer their questions.
And you give them just tip of the iceberg information and then direct them to your website where they can find out more.
Collect The Lead
Once your ideal customer gets to your website to find out more about what you spoke about in your shorter form content, the next thing you want to do collect the lead.
This is done by setting up a lead funnel that offers your prospect the opportunity to get further FREE information that will help them solve their problem.
It could be as simple as creating an E-book on “10 steps to achieve X Goal” (called a LEAD MAGNET, in exchange for their email address.
A common tool to set this up is a funnel that delivers the lead magnet and adds them to your email list.
Now you have a way to communicate with your ideal customer in an environment that you control…not the social media platforms.
The LEAD MAGNET is the tool that answers the question on how to find leads for network marketing. But you have to set it up in a way that does not appear to pressurize people.
Rather you ATTRACT them to you.
In Closing: How To Find Leads For Network Marketing
The new digital world is flooded with sales messages that are fighting for the attention of customers. These customers have become a lot smarter and simply block out most marketing unless it speaks to them on an emotional level and answers the burning questions they have.
The only way through all the online clutter is to approach people from a position of service and assistance where you seek to help them, instead of try to sell them.
Convincing your way to a sale is much harder than guiding someone to a solution.
Remember that marketing is the GENEROUS ACT of helping someone solve their problems….not yours.
But the more people you help, the more it will lead to sales as a natural part of the process.
Sincerely
Aslam
