Have you been asking yourself how to get Avon customers fast?
Avon is one of the oldest network marketing companies at 136 years old.
Its no wonder there are over 6m Avon reps globally in over 50 countries. But as with most network marketing companies only 3% to 5% of reps actually make enough money to make a living.
For most other Avon reps their income is more a side gig that may never produce the substantial income that most network marketing opportunities promise in their glossy opportunity presentations.
Does this means you’re doomed to failure?
Not at all. Success as an Avon rep is possible but it requires a different approach to your marketing and one unexpected twist which might not be obvious and will not be taught to you by Avon or any other network marketing company out there.
Why most Avon Reps Fail
One of the biggest reasons most Avon reps fail is also ironically related to one of Avon’s strengths. Over 6m reps worldwide!
When someone decides to become an Avon rep they usually do the exact same thing as almost every other Avon rep….
They tell people “I’m now an Avon rep. Let me know if you need anything”
What they do is broadcast to the world that they are selling Avon products and land up in the sea of sameness along with 6m other reps.
You see it on social media. Your friend who just got divorced or laid off or perhaps just decided to start a side business, all of a sudden turns their Facebook page into an Avon advertising platform, posting product after product.
She even changes her employment status to showing that she’s an Avon distributor.
It’s as if reps believe that if they just tell as many people as possible that they are part of Avon, these people will happily come running, with wallets in hand looking to purchase a Avon skincare or fragrance product.
This might be hard to hear. But nobody cares about Avon as a company. They don’t go to bed thinking about the next Avon product they need to buy.
What they’re thinking about is their own problems and dreams and how they can overcome or achieve them.
Can you see the glaring problem? Branding Avon alongside your name is the biggest reason most Avon reps will struggle to make significant income.
Because they are competing with 6m other reps trying to do the exact same thing.
If you want to have a chance of standing out from the Avon army of reps you have to use a different marketing approach to ATTRACT customers
When you learn to attract people you’ll also learn how to get Avon customers fast, as a by product of your efforts.
How To Get Avon Customers Fast: A 5- Step Process
The process to become better at attracting customers for your Avon business can be broken down into a simple 5 step process.
- Build Your Own Brand
- Decide WHO is your ideal Avon Customer
- Create content to answer their burning questions
- Create a Free Gift
- Make Them Offers
Build Your Own Brand
This is usually one of the most difficult thing for not just Avon reps to understand but also most network marketing distributors as well.
When someone joins a new opportunity the natural tendency is to tell and show everyone that you’re part of a certain company.
In this case….”My name is Michelle. I’m an Avon rep and I can sell you Avon products”
By doing this you are branding the company. Which is not a good move because as we mentioned before, you then become one of 6m reps saying the same thing.
On the other hand if you say for example “My name is Michelle. I’m passionate about skin care and helping you looking younger for longer”
Now you’re branding YOU and Avon just so happens to be the products you use to help people achieve this.
But you don’t tell them about Avon up front.
See the difference in the two approaches?
A doctor doesn’t try to sell you a headache tablet. He spends time understanding your problem first and then prescribes a remedy to help you.
Imagine if a doctor advertised that he’s selling headache tablets and you can get a 20% discount if you buy from him.
Would this convince you to go through and buy the tablets?
Or would you be happier to buy them after the doctor explains and educates you on why you need it?
I think it’s pretty obvious why branding yourself is so important. It sets you apart from the crowd and gives you a competitive advantage
Decide Who IS Your Ideal Customer
There are quite literally thousands of products on the Avon product list.
If you try to sell them all you wont sell that many. So instead of using the Avon catalogue as the primary tool in your marketing. Start with the customer first.
Who is it exactly that you want to serve? Who is your customer?
This is so important that It cannot be stressed enough.
A 20 year old female is likely not buying the same products as a 45 year old female. They are very different in terms of their needs.
So you must decide who you will focus on and normally this will be someone similar to you
If you are a 35 year old female, who’s active 5 days a week and follows a healthy diet. Your body, skin and lifestyle will create a unique set of problems that you require a solution to.
By clearly defining your target customer, or avatar as they call it in marketing circles, you become the “go-to” expert for that particular type of client when they search for solutions to their problems.
Spend some time on clarifying who your ideal customer is. Once you understand the WHO, you’ll be able to create a better WHAT.
Your marketing message needs to make your ideal customer say to themselves “It feels like this person is speaking directly to me. They really understand me”
Create Content To Answer Their Burning Questions
Once you have clarified WHO your ideal Avon customer is, you now have the information to create content that appeals to this person.
If for example you have identified that your ideal Avon customer is a female who is in their late teens to early twenties that suffers from Acne, then you can create content that will appeal to this person.
So you could then create a blog, or podcast or even a Youtube channel that provides information and tips on reducing or stopping acne completely. You could create videos teaching this person about “5 Foods that help prevent or reduce acne”.
People really do not care about any brand. They do not lose sleep thinking about the brand.
But they do sit and think about how they could become more attractive so they can find a partner. People seek emotional satisfaction. That us the only reason they buy products. To feel prettier, healthier or more successful.
All buying decisions are driven by emotional goals. And when you can show them how a product will help them achieve these emotional goals, they will run towards your products.
So to do this, you create content that addresses their problems and concerns and offer insights on what keeps them up at night.
This is how you ATTRACT people to your brand. And once they trust your brand, that is when they feel comfortable enough to pay money for what you have to offer.
Keep in mind that people only buy from you when they feel like they KNOW, Like or TRUST you.
And content creation is the key to building that Trust.
Offer Them A Free Gift
As you push out content to your ideal Avon customer, one of the most critical marketing tools at your disposal is what is known as a lead magnet.
A lead magnet is a free piece of information that you offer to your ideal customer, once you’ve attracted their attention with your content.
If we go back to the previous example of the young female suffering from acne, then you could consider creating a free webinar where you invite a guest skincare specialist (optional) to speak about acne prevention for young females.
Your ideal customer then registers for this free webinar to listen to information on a topic that they have a keen interest in. Your job is to then deliver great valuable information that they can use immediately to ideally get some short term results.
What happens after the webinar will stun you to say the least. Your level of status to this audience will be raised dramatically where they will now see you as an export that can help and guide them.
Now, you do need to be passionate about actually helping these people. Genuinely caring about your audience pays the biggest dividends over the long run.
This is why it was so important for you to clearly know WHO your ideal customer is. So that you can create a free offer that they will actually care about.
Do you see how targeting ALL females would not have worked? Because all females do not have the same problems. So all females do not need the same products.
Once you understand this concept however you can create different free gifts for different segments of the female market.
This is how you get Avon customers faster than your competitors. You offer free value, that your customers want, before asking for the sale
An important key to offering a free gift is that in return the potential customer gives you their email address. This means you should make use of digital marketing tools like funnel builders that allow you to collect the email address.
And then you can use an email autoresponder to communicate with your customers regularly through email broadcasts. This gives you leverage to communicate with many leads all at once, instead of speaking to one person at a time.
Be wary however, that sending emails should be about adding more value to the lives of your new leads. Not just pitching them to buy your stuff
Make Them Offers
So you’ve created a free offer for your audience and they opt into your email list. You then provided more value through your emails and at least once per week you can make them offers to buy a product.
If for example you’ve built a list of women over 40 yrs of age, who are interested in reducing the signs of ageing and wrinkles, you could package some of your best Avon products into a bundle and make them an offer.
For example you could make up a name for a combo of Anew products and receive a free consultation/treatment session with a Skincare specialist and explain to your leads how this product and service will help them reduce the signs of ageing.
By now they trust you alot more and would be more open to buying your products.
What is important however is that you have added tons of free value before asking for the sale.
Once you have mastered this process, which can take a much shorter time to do than you might think, you will have a full proof process to get Avon customers fast and with ease.
In Closing: How To Get Avon Customers Fast
Marketing and education go hand in hand and it should be an ongoing process as you build your Avon business. Customers are flooded with sales messages on a daily basis and for this reason, only the marketer who stands out of the crowd will be given any sort of attention.
Branding yourself instead of the company you represent gives you options in income beyond just that company. It means YOU ARE THE BUSINESS. And as the business you can stock products and services that add value to your clients.
This is the secret of many of the top earners in the industry. If you dig a little deeper into their business models, you will most likely find that they offer products, services and education beyond just their network marketing opportunity.
That is how you build a sustainable business that will stand the test of time.
It is also how you separate yourself from the crowd of other Avon reps and attract clients to you while all the other reps chase after prospects in agony and frustration.
Sincerely
Aslam
