4 Steps On How To Get MLM Leads Online
Have you ever signed up into a network marketing opportunity and then struggled to recruit people? Asking yourself how to get MLM leads online so you can finally grow your dream business?
You are not alone. It’s a very common problem
I remember signing up in a network marketing company back in 2014. It cost me $350 and I was in business.
One of my best friends signed me up and I thought to myself “this is going to make me rich!”
Well that’s what the flashy presentation video said and I was Sold. The first thing I was asked to do was to write down a list of 100 people and not to leave anyone off the list.
I’ll be honest, at first I thought this was very stupid and I was quite nervous about approaching friends and family with my new business opportunity.
So there I was, 100 names written down and day after day I took my upline leader with me to visit friends, work colleagues and family members at their homes and coffee shops.
I recall us seeing about 30 people that first month and 6 of them signed up.
It was WORKING! And I made all my money back in my first month.
A Problem Every Network Marketer Faces…..
But that’s where the good news stopped.
While I did get a team going and even hit the first leadership rank a few months later, I was struggling to sign up more people.
I had run out of names on my names list and now I had to find a way to meet new people….urggghhh
I had to now talk to strangers which felt worse than a visit to the dentist. It was just so painful trying to convince strangers to sign up.
At least my friends and family knew me and trusted me. So, it was no surprise that the strangers I was speaking to were much harder to convince
Most of my other friends and family who didn’t sign up asked me if I was doing a pyramid scheme or a scam.
Some didn’t even bother saying anything. They just flat out ignored me and didn’t bother to return my phone calls
But several years later, after learning how to get MLM leads online, I was able to sign up over 100 total strangers.
Mostly of these were people who found me online and in the process I built a thriving network marketing team of over 2,500 people, earning me a great income, while the world was in the midst of pandemic.
Wanna learn how I did this?
This article will detail my strategy and give you a firm foundation of how to get MLM leads online, without the need to pester friends and family.
The solution isn’t what you might think
A word of warning before we start. What you read here works!
But….it might not be what you’re expecting to hear.
This article isn’t filled with “the right words to convince people to sign up”. It isn’t about a particular method to apply on a social media site or about what pictures to post of your product so that people Buy them…..
What it will deliver however is a timeless marketing strategy that worked in the 1800s. Worked in the 90s and 2000s and 2020 and will continue to work in 2050 or even the year 2100
The Mistake Most Network Marketers Make
One of the biggest mistakes most network marketers make is posting about their network marketing opportunity and products.
You’ve seen it before
Where your friend signs up in a network marketing company selling skincare, fitness supplements, a forex trading or even crypto opportunity and then posts about it all day everyday and twice on Sundays.
It’s pretty annoying right?
To make matters worse, more than 95% of network marketers do this….spam their company name and products all over social media hoping to sign up new customers and members
The problem is…this tactic does not work. It has never worked and will never work
Why you might ask…..
It’s simple. When you want to learn how to get MLM leads online you have to realize that people online are skeptical.
Many have been scammed before and above all, they are being flooded with the same “JOIN MY OPPORTUNITY” posts on all their social media accounts
So to get results. You need to be different. You need to stand out
And here’s the real secret…..
You need to learn how to get people to come to you instead of chasing after them
If you learn this, all your recruiting problems will be over.
So let’s get into the 4 step process of how to get MLM Leads online
STEP #1 – Brand Yourself Not Your MLM
Ok. So this first point is absolutely vital. Even though it might not make sense at first
But think about it like this. If you think of your MLM as “your business” then mentally you’ll convince yourself that you should promote their name and product.
However, if you think about YOU being the business. You’ll mentally know that you need to brand yourself and not your MLM.
Your network marketing opportunity isn’t your business….literally (it and your downline belongs to the owner of the company)
So you should not be posting the company name or products on your social media or Watsapp profiles at all
Stay with me. This will make sense shortly. So trust me
Don’t Spam and brand the MLM
One of the biggest reasons not to show people which network marketing company you promote is because of something called “Google”
Think about it. When you signed up into the company, even you may have did a Google search of the company?
If you did not do that. I can assure you that 8 to 9 out of every ten people you show will likely search Google to see if your company is legit.
And most times there is lots of negative (albeit incorrect) info out there on most MLM companies.
Another reason not to brand the MLM company is that sometimes these companies fail. Some are found out to be illegal and get forced to close down.
Others (as I experienced first hand) go through financial and/or technical difficulties and stop paying their members.
And if you branded yourself against the company name. You take the heat as well and lose credibility with your prospects.
But think about brands like Walmart, Amazon and other big retailers. Under their brand names, they offer various products and services of other companies.
Walmart might sell Cadbury chocolates. But Walmart brands itself, not Cadbury. Amazon brands itself, not the products and brand they sell on their website
So we should also create our own brands, under which we offer various products and services. One of which can be your network marketing products and opportunity.
Make sense?
This is why you go into the online marketplace by branding yourself or creating your own brand name and identity.
STEP #2 – Who is Your Ideal Audience
Would you try to sell meat to a vegetarian?
I assume your answer to that was a resounding “No”. Because it’s quite obvious right. If your ideal customer is someone who has chosen to only eat a vegetarian diet, all the convincing in the world will not work if you have a meat product to sell.
Lets look at this from another angle…….
If YOU were vegetarian and I showed you an opportunity where you could make a ton of money selling rare and exotic meat products.
Would you sign up to this amazing opportunity because the money sounds good, even if it means you yourself do not eat meat?
Seems like common sense right? But it is most certainly not common practice
What normally happens is that someone signs up for a network marketing opportunity because they’re painted this picture that there’s a ton of money to be made
And so they go off and try to also convince other people that the product and money making opportunity is so great
This is the reason so many people struggle with recruiting in network marketing….they try to convince everyone that their product and business opportunity is amazing
Instead, think about who is the ideal audience you wish to serve
I understand that in most cases, people sign up into an opportunity first because the product or money making opportunity looks great.
The ideal way to get involved in a network marketing opportunity would be to first think about what YOUR interests, passions or experiences have been and then find a company that offers something within those interests or passions.
Which means that your ideal audience will basically be people JUST LIKE YOU who are interested in the same things you are.
But, lets say you signed up into the opportunity first….
What you should do next is ask yourself the following questions….
1) “Who is this product for” – so if you signed up into an opportunity that offers a forex product. Then the product is for people who wish to learn and trade forex right?
2) “What problems does this audience have?” – back to our forex example. Perhaps these aspiring forex traders have the problem that they do not know how to trade the markets. They lose money when they trade. They don’t where to get started and which broker to register with to open their forex trading account.
You then decide that the product offered by the network marketing company you joined, is for people who wish to trade the forex market successfully but don’t have the skills or time to do it
STEP #3 – Create A (Free) Solution
Once you have Established who your audience is. Next you want to ATTRACT them with a solution to their problem
Now. This is where most people will start pitching their ideal audience the product that their network marketing company offers. But it’s too soon and people will likely not sign up.
Why you ask?
Well. Its simple. If you are speaking to strangers, they probably do not know you or trust you.
So pitching them right off the bat is a bad marketing move
Instead, you want to CREATE a FREE solution for your audience.
If we go back to our forex example. You could for instance offer them a free e-book that teaches them “10 things every new forex trader needs to know” OR you could host a FREE webinar offering to teach them “The Basics of Forex Trading”
This is how to GET MLM LEADS ONLINE.….
By offering a free piece of content to your ideal audience so that they can begin to TRUST YOU first, before trying to sell them.
Note that we have not yet shown them the network marketing opportunity at this point
All you have done is branded yourself as the person that offers a certain audience a free solution to a particular problem
So whether you are in a company that sells skincare, weight-loss, crypto, forex, travel or some special coffee. First establish your brand and identify who the perfect audience is for the product you have to offer. Then create a solution that offers them free advice on one particular problem they might have
STEP #4 – Create Content Online
After the first 3 steps. The last step is to now create content online that will brand you as the person who helps a certain audience achieve a specific result
It doesn’t really matter which social media platforms you choose. What’s more important is that your message is so clear that when your ideal audience sees a video, or Facebook, TikTok or Twitter post, they say to themselves…
“This content is for me”
What then happens is that people from your ideal audience begin to you because you are speaking their language.
And when you do post or offer them something, you are offering them a FREEBIE on the topic they are interested in.
This allows people to get to know you and trust you enough
And as you keep showing up for that audience….and give them all this amazing value. Eventually they BUY from you and decide to sign up for your opportunity
This 4 step process is the secret on how to get MLM Leads Online
Become the solution to the problem your audience has
Final Thoughts on: How To Get MLM Leads Online
In conclusion, the 4 step process explained here on how to get MLM leads online…..they WORK!
How do I know this? Well I followed the exact same process and it allowed me to sign up well over 100 people (in just a few months) online. Most of whom I did not know
But because I was clear with my message and offered them free value on a topic they had an interest in, they felt comfortable signing up with me when I did eventually show them my network marketing opportunity
Its important to realize that network marketing companies are great. But they all have their own agendas to promote their own brand.
And as long as you decide to follow what every other rep in your company is doing, by posting the company name and products and try and sell to everyone who will listen. You’ll more than likely have a very hard time finding leads online
Set yourself apart from the pack. Think and act like a business owner who has a brand and solutions under that brand to serve a specific audience
Sincerely
Aslam Du Toit
Comments
One response to “How To Get MLM Leads Online”
Itís hard to find knowledgeable people for this topic, however, you sound like you know what youíre talking about! Thanks